Advertising your product or service
Whenever you advertise your product or service you must not use words, imagery or any unfair sales practices which are likely to mislead or deceive consumers.
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Bait advertising
Advertising goods and services that you cannot supply in order to get people into your shop or an online sale is known as 'bait advertising' and is illegal.Read more -
Claiming you're something you're not
Any claims made to bolster the image of your business, products or services must be accurate.Read more -
Comparative advertising
When you compare products and services to your competitors you must make sure the comparisons are clear and accurate.Read more -
Fine print
You need to ensure that the main message conveyed in any advertisement – whether in print, on TV, radio, or online – is accurate rather than relying on the fine print to correct a misleading impression.Read more -
Jargon, exaggerations and puffery
It is important you consider what the average consumer would take away from your advertising, to ensure they are not mislead.Read more
This page was published 1 week ago