Woolworths New Zealand Limited (Woolworths NZ)

The Commission has decided to file criminal proceedings against Woolworths New Zealand Ltd for alleged breaches of section 10 of the Fair Trading Act 1986. The Commission alleges that, between January 2022 and September 2024, Woolworths New Zealand Ltd breached the Fair Trading Act by misleading consumers about the price they were to pay, or paid, for grocery products. This occurred mainly in circumstances where: (1) the advertised prices for grocery products did not match the price charged to consumers at the point-of-sale; and (2) grocery products were advertised at a special or discounted price which did not offer a genuine ‘special’.