| Parties | Panasonic New Zealand Limited |
|---|---|
| Sections | Fair Trading Act 11 and/or 17 |
| Description | In November and December 2010 Panasonic ran a ‘Million Dollar Summer’ two tier prize draw promotion. The headline implied that the prize valued at $1,000,000 which featured in four separate ‘Million Dollar Summer’ promotions, would actually be won. Two-tier competitions tend to feature prizes which have very little chance of being won by anyone. This is because you have to be a winner of the first draw to earn the opportunity to make a selection from a number of options to win the final prize. In this case, the four winners (one from each of the four separate retail groups that carried the promotion) of the first draw then chose their prize randomly from 300 envelopes. Only 1 of the 300 envelopes contained the million dollar prize, with all others containing a $10,000 Panasonic prize pack. So, the odds that the million dollars would be won were remote. |
| Resolution | Settlement |
| Year | 2012 |
| Downloads |
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© Commerce Commission 2013
